Korey Vincent

Founder & Executive Creative Director

About

Creative leader with 15+ years of experience shaping brands through cultural fluency, aesthetic intelligence, and strategic storytelling. Over seven years leading creative for Calvin Klein and other global brands has honed my ability to transform brand narratives at the intersection of art, commerce, and culture. Renowned for crafting high-impact campaigns, strategic brand evolutions, and innovative creative ecosystems that resonate globally. Adept at assembling and leading high-performing teams that drive both cultural relevance and business results-turning creative vision into tangible commercial success while building lasting cultural cachet.

Work

PIAULE, HELMUT LANG, THEORY, PARTOW

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BRAND STRATEGY & IDENTITY

Highlights

Transformed Piaule from DTC product line into an award-winning hospitality brand (Vogue, Condé Nast Traveler, NYT)

Led Helmut Lang's brand refresh, developing custom typography with Hannes Famira

Redefined Theory's identity, repositioning around "intelligent design for intelligent people"

Elevated Partow's brand positioning, strengthening its identity in luxury fashion

Developed scalable identity systems ensuring consistency across all brand touchpoints

Built strategic frameworks balancing legacy, innovation, and modern cultural relevance

BUILDING FUTURE-FORWARD CREATIVE TEAMS

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CULTURE, COLLABORATION & LEADERSHIP

Highlights

Built diverse teams that authentically reflect brand communities, leading to more resonant work

Co-founded Elēl, a platform championing diversity in commercial photography

Directed culture-shifting campaigns featuring John Waters, Nas, Billie Eilish, Troye Sivan, Shawn Mendes, A$AP Rocky

Collaborated with top photographer/directors including Mario Sorrenti, Renell Medrano, Jonas Lindstroem and Rubberband

Established mentorship initiatives fostering the next generation of creative leaders

Feel

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Founder & Executive Creative Director

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Summary

Hybrid brand studio, embedded within global brands-collaborating with internal teams while providing independent creative leadership and long-term brand stewardship.

Highlights

Led creative evolution across 10+ global campaigns ("Calvins or Nothing," "i speak my truth in #mycalvins")

Directed Heron Preston collaboration launch, hailed by GQ as "The New Golden Age of Fashion Advertising"

Concepted and executed inclusive campaigns, raising $400K+ for LGBTQ+ equity initiatives ("This is Love")

Designed multi-channel brand ecosystems spanning film, digital, social, retail, and e-commerce

Partnered with CMOs & leadership to align creative vision with business strategy

Led Calvin Klein Home campaigns featuring tastemakers like Devon Turnbull (OJAS) and LICHEN

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Consulting Creative Director

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Summary

Strategic creative leadership for global brands in fashion, retail, and entertainment.

Highlights

Led brand strategy and campaign development for Nike, NBCUniversal, Gap, Abercrombie & Fitch, Target, and Virgin Hotels, shaping distinctive storytelling approaches

Directed creative for emerging direct-to-consumer brands, establishing brand voices and audience engagement strategies

Managed cross-functional creative teams and external production partners, ensuring consistent quality across deliverables

Developed content strategies optimized for platform-specific engagement, blending cultural insight with audience behavior data

Alexander Wang

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Inaugural Art Director

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Summary

Defined and led brand design and art direction during a high-growth phase.

Highlights

Shaped digital & brand experience, directing web, campaign, and retail creative

Directed digital platform design and led brand identity evolution across channels & regions

Designed runway show identities and co-designed experimental product collections

Mentored junior designers, fostering design excellence across print and digital

Education

The School Of The Art Institute Of Chicago

BFA Painting, Art History & Visual Studies

IDEO U

CHANGE LEADERSHIP CERTIFICATE

Courses

Design-driven leadership & organizational change

The New York Studio Program, Aicad

Studio Resident Recipient

Skills

Business-Integrated Creative Leadership

Executive partnership - Aligning vision with strategy, Commercial impact - Creativity driving business growth, Cross-functional leadership - C-suite collaboration.

Brand Evolution & Strategy

Cultural fluency - Trend translation to brand impact, Strategic frameworks - Adaptable brand ecosystems, Heritage x Innovation - Legacy with relevance.

Team & Culture Building

High-performing teams - Diverse creative talent, Authenticity-first - Deep audience connection, Talent development - Next-generation leadership.

Global Brand Architecture

Scalable systems - Consistent multi-market presence, Holistic brand experience 360° touchpoint integration, Category expansion - Brand extension strategies.